How to get more Google reviews for your local business?
People tend to trust other people more than they trust you or your business.
For this reason, collecting customer reviews on Google, and social platforms, is essential for the success of your business.
But, for the purpose of this article, I’m going to focus primarily on Google reviews.
Well, it’s more or less a given that all local businesses will benefit from generating reviews on Google My Business — first and foremost because this is the place that customers are most likely to see first.
Say I was to search “plumbers near me”, the first thing that will appear will be the local pack, complete with Google My Business reviews for plumbers — you guessed it – near me.
A survey by Bright Local (a world leader on Google My Business) , showed that a whopping 82% of consumers read online reviews for local businesses, and what’s more, after reading a positive review, 32% of consumers say they’ll go directly to the business’s website.
So, let’s talk about Google reviews.
Put simply, having a high quantity of recent, diverse, high-quality reviews means Google’s local search algorithm is more likely to favour your business and show it in search for relevant queries.
Here are two simple techniques to actively collect reviews for your business:
1. Send follow up emails
A couple of days after the purchase or service rendered, kindly ask your customers to leave you a review. In your email try to be personal, thank the customers for their purchase and tell them how helpful this review is for you and your business.
2. Add a review link to your website
Add the review link visibly on your website. You can add this link in a variety of places. For example, right after the purchase, in the header or footer of your website, or in a lightbox popup.
Last but not least, monitor your reviews and take your time to carefully respond to ALL reviews, the negative ones as well!
Get in touch and here at Pinpoint Local we will find the perfect review generation strategy for your business.
Just drop me a line or give me a call.
Phone: 0407 802 953 | https://www.pinpointlocalbusiness.com.au