Why it is Important to Upload Photos to Your Google My Business Listing
Photos on your GMB listing help prospective clients connect with your business, build credibility, showcase your offerings & services, and set your business apart from your competitors.
However many businesses struggle with uploading photos on their Google My Business listing.
Many businesses set up their listing years ago, just added a few images and called it a day.
Sometimes there is only one photo – their logo.
That’s a big mistake. Or even worse, some businesses use stock photos; don’t do that.
Google’s own help docs specifically say that businesses with photos are more likely to receive requests for driving directions to their location, as well as click through to their website, then businesses that don’t have photos.
Listings with lots of photos are going to generally look better in the search results, and will drive more conversions.
Multiple photos means more people are going to engage with your listing as there is more content to consume.
And it’s more likely for them to pick up the phone and call you; especially if they can see that you have photos of what they’re looking for, whether that’s a service or product.
I hope that this helped you think about the value of photos for your Google my Business listing.
And you start uploading photos to your GMB on a consistent basis !
If you need any help with your GMB listing, here at PinpointLocal we would love to help you.
Alison Evans – Pinpoint Local – Google My Business Specialist