Featuring guest speaker Jon Manning
“Internationally recognised and experienced, my passion for optimal pricing strategies ensures that, on average, I achieve at least a 20.9% revenue uplift for companies I work with.
My career has been a journey through the most commonly used pricing methodologies: the secretive pricing in the oil industry, cost-plus pricing in catering & consumer packaged goods, revenue & yield management in aviation, travel & tourism, and dynamic pricing in internet cafes on the High Streets of the EU and USA (a decade before Uber came along with “surge pricing”).”
TOPIC: Are You Pricing Like Dennis Denuto?
In this session, Jon Manning asks if you are pricing like the incompetent lawyer in the movie, “The Castle”? Jon will share with you the reasons why pricing is getting scary, despite the fact that it is the most powerful profit improvement lever every company has. He will share with you some common pricing traps companies often fall into, and real life case studies to help you understand how to price for the value you provide, turning your pricing into an opportunity.